Developing casino partnerships
The right casino relationship can extend beyond hosting a game. Windstorm helps talent and their representatives explore media deals, sponsorships, promotional partnerships and affiliate opportunities with other operators.
We work within an agreed brief, bringing the talent’s audience, brand preferences and existing commitments into the commercial discussion.
Choosing the right casinos
We start with the fit between the talent and the proposed partner.
We run strict due diligence checks on all prospective casinos' reputations.
We present casino partnership offers on a case-by-case basis for approval.
Negotiating media and sponsorship packages
A package might include approved social media posts, videos, podcasts, appearances, social content, live event promotions around the game.
We help define the deliverables, timing, usage rights and compensation so the talent can evaluate the work alongside each offer.
Channel access, exclusivity and any reuse of content are part of that negotiation. Your team approves the commitments before any deal goes ahead.
Affiliation for fan referrals
Partnerships are based on promotional activity driving tracked new customers.
Commercial structures may include payments for referred players (CPA), a share of eligible revenue on player losses (Revenue Share) or both (Hybrid).
We help negotiate and manage the terms, tracking, attribution and reporting.
Royalty payments and commissions are set out before work starts.
Stay in control as the relationship develops
We work alongside your agent or manager under the authority you provide. Your team remains involved in approving the operator, the campaign and the use of the talent’s identity.
The written terms define the reporting, adjustments, payment route and end-of-deal arrangements. If a game royalty and affiliate commission are intended to apply together, both must be expressly agreed with the relevant parties.
Tell us your talent's terms
Please share your talent’s channels and audience information.
We can then present a bespoke commercial partnership proposal.